Katie Wight – Content Strategy Accelerator 2023

What You’ll Learn

BFF Targeting Technique:

• Create content to cut through the noise and connect with your people (like one bathing suit brand that grew revenue by 158% in 6 months)!
• Get to know your audience so you can keep it so social, they don’t even realize you’re selling
• Know what they need to hear from you to go from stranger to prospect to loyal customer!

The Competitive Launchpad:

Attack your market’s open space with our proprietary process and workbook that shows you:

• Patterns in your competitive landscape and how to break the mold for faster growth (like our jewelry designer client that grew her ecomm sales by 200% year-over-year)!
• Exactly what to say and do to set your brand apart in a crowded market.

Profitable Positioning:

Cut through the noise and command attention with a point of view that’s impossible to ignore – the #1 way to stand out in a saturated market!

• Define your brand’s voice: the driving force behind your messaging to make sure every post packs maximum punch
• Align your strategy to your target market mindset for accelerated success and profitability (like a local kitchen store that picked up $75k of additional sales in just 8 months)!

Content Pillars:

Grow your brand with purpose and power! From here on out, every piece of content will drive a measurable business outcome.

• Remove confusion with your new systematic, growth-driving storytelling strategy
• Redefine content pillars to align them with your most critical business goals
• Inspire your audience to take action, buy, and refer you to their friends!

The Social Playbook:

Breathe life into your content pillars with your go-to-market playbook!

• Reduce your content planning time to 15 minutes per month
• Align your content pillars with the right growth tactics for maximum performance!
• Establish your tone of voice and set your brand apart for good

Leader’s Guide to Content Planning:

Stop wasting time and start marketing like the world’s greatest brands with our simple systems and tools!

• Proprietary content planning tool that enhances creativity and reduces friction.
• A full year of content prompts that you can adapt for your brand’s unique content pillars!
• The workflows you’ll use to keep all of the moving parts together.

Exponential Growth Roadmap:

Increase reach immediately – by 400-1000% – and drive algorithm-proof, sustainable growth.

• Extend the shelf-life and boost the visibility of every post with our proprietary 3×3 model
• Get in front of high-quality audiences FASTER with our proprietary Partnership Playbook!
• Accelerate your audience growth, sales, and customer loyalty with our tried-and-true future-proof growth playbook

8 Principles of High Performance Social Media Creative:

Leapfrog your learning curve with every trick of the trade we’ve picked up over 13 years of running social for global, national, and local brands.

• Set your brand apart with these scrappy creative tips from the world’s most beloved brands
• Apply these principles to your brand with case studies and cross-industry examples
• Lay the groundwork and build your brand’s legacy with our creative masterclass