Client goal setting and expectation management

Meta account assessment and optimization

Client reporting

Client expectations

Internal reporting

What metrics to focus on to drive sales

Reporting with third-party tools, including Northbeam and Triple Whale

Attribution window choices and decision making

Why first-party data matters

Soft reporting metrics

Hard reporting metrics

Performance evaluation

Daily optimization

Helping clients figure out what numbers they have to hit

Custom metrics

Google Data Studio / Supermetrics

Explaining attribution

Audience structure

Testing ABO

Alternative non ABO testing

ASC

Prospecting audiences

Middle funnel and bottom funnel structure

Dynamic ads for broad audience

An ideal remarketing setup

Using your catalog properly

Finding new customer segments

Retargeting

Web Campaigns

Setting up Meta Shops properly

Bidding

Cost cap

Reporting for media buyers

Using Advantage+

The importance of social proof

Landing pages to test

Creative sourcing

Creative cornerstones

Types of creatives needed

Whitelisting

Managing an in-house creative team

Creative testing and scaling

Sandbox and dynamic testing framework

Creative scaling

Creative review process

Analyze past performance

Hard and soft reporting metrics

Checking your pixel

Checking your catalog

Checking your events

Sourcing UGC creators

and SO much more!