Molly Pittman – Smart Paid Traffic

Downloadable: Molly Pittman – Smart Paid Traffic

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Tags: Molly Pittman – Smart Paid Traffic


In this program you´ll learn:

 

MOLLY…

That’s me! I’m one of the industry’s most sought-after educators and media buyers, and I’m honored to be your teacher for the next 12 weeks.

UPDATED CURRICULUM

25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the traffic landscape.

50 HOW-TO VIDEOS

Detailed implementation tutorials to help you set up, launch and manage your campaigns.

RESOURCE LIBRARY

More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).

OVER-THE-SHOULDER EXAMPLES

See exactly how everything is done before doing it yourself.

RECORDED Q&A SESSIONS

I answer student questions from my most recent live semester and give feedback on their work.

WEEKLY ACTION ITEMS

To hold you accountable and help you reach your goals.

YOU CHOOSE YOUR SPEED

All media buyers are different, and Smart Paid Traffic gives you the flexibility to complete this course around your busy schedule.

 

 

Course Curriculum:

Over 12 weeks you will learn Molly’s 9-step traffic system for winning with paid traffic — no matter what algorithm changes or platform updates get thrown at you. Each week mixes strategy, implementation and Q&A recordings to give you a clear path to success on your media buying journey!

 

 

SESSION 1:

SETTING THE STRATEGY:

LIVE STRATEGY SESSIONS
⊕ How to Think Like a Media Buyer
⊕ Planning Your Traffic System
⊕ Look Inside an Ecommerce Traffic System
⊕ Look Inside a Non-Ecommerce Traffic System
⊕ Look Inside a Local Traffic System
⊕ Defining Your Business Objective
⊕ Resource Roundup
RESOURCES
⊕ Traffic System Planning Sheet

 

 

SESSION 2:

CRAFTING THE OFFER:

LIVE STRATEGY SESSIONS
⊕ The Offer Formula: Part 1
⊕ The Offer Formula: Part 2
⊕ How to Build a High Converting Lead Magnet: Part 1
⊕ How to Build a High Converting Lead Magnet: Part 2
⊕ Funnel Map # 1: Lead Magnet to Core Offer
⊕ Funnel Map # 2: Mini Class Funnel
⊕ Funnel Map # 3: Webinar Funnel
⊕ Funnel Map # 4: Lead Magnet to Low Dollar Offer
⊕ Funnel Map # 5: Lead Magnet to Sales Call
⊕ Funnel Map # 6: Free Item / Service to Upsell
⊕ Funnel Map # 7: Butter Chicken
⊕ Funnel Map # 8: Pre-sell Article
⊕ Funnel Map # 9: % Off Store or Product
⊕ Ultimate Product Page: Part 1
⊕ Ultimate Product Page: Part 2
⊕ Mini Site: Part 1
⊕ Mini Site: Part 2
⊕ High Converting E-Commerce Acquisition Funnels: Part 1
⊕ High Converting E-Commerce Acquisition Funnels: Part 2

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