Kristina Azarenko – SEO-Friendly Website Migrations & Redesigns Course

WHAT YOU’LL LEARN:

• 11 powerful modules (6+ hours of content)

• The Ultimate Website Migration Checklist (full)

• Website Migration Plan Template

• Website Benchmarks Template

• SEO Requirements User Story Template

• Certificate of completion

• Lifetime access

• Future updates for free

MODULE 1

Setting you up for success:

Instant access • 3 videos
Included in packages: Essentials • Advanced

Your results after this module:

This module will set you up for a great start. You’ll understand how this course works and how to get the most out of it. You’ll get clear on all 5 migration stages and your SEO goals on each of them. The best thing? You’ll also have access to an extended checklist outlining your every step during the migration.

Files included:

• SEO Migrations Stages and SEO Goals
• The Ultimate Website Migration Checklist

MODULE 2
Website Migration: Uncovering the Must-Know Aspects:

Instant access • 5 videos
Included in packages: Essentials • Advanced

Your results:

You’ll learn what migration types exist and how to effectively identify them so that you know exactly what you need to do. You’ll also get a 3-step framework to break down multiple migrations to help you approach them correctly and minimize risks. You’ll understand common website migration issues and how to avoid them (this is a huge help for all your projects!). Plus, you’ll know exactly what to do if you’re included in the migration process in later stages.

Files included:

• Priorities based on when SEO is added to the migration process

MODULE 3
Stage 1: Building an SEO strategy for the migration:

Instant access • 4 videos
Included in packages: Essentials • Advanced

Your results:

You’ll understand how to properly prepare for the website migration and what key information you need to acquire before you start. You’ll know how to tackle the hardest part of any migration project – cross-team communication. You’ll also learn about the types of risks and how to mitigate them. All this will help you set up the project for success. In the end, you’ll create a website migration plan with clear actions and timelines.

Files included:

• Questions to ask before you start planning the migration
• SEO Migrations Stages – Collaboration Chart
• Website Migration Plan Template

MODULE 4
Stage 2: Preparing for the migration:

Instant access • 8 videos
Included in packages: Essentials • Advanced

Your results:

You’ll understand why and how to collect benchmarks before the migration starts. You’ll learn how to create and provide clear requirements to developers so that they listen to you. You’ll also be able to create a comprehensive redirection map using multiple sources and identify the issues you want to fix during the website migration. In the end, you’ll prepare SEO requirements for the migration that will help the migration go smoothly.

Files included:

• Website Benchmarks Template
• Redirect Map Template
• Technical SEO Website Audit Checklist
• A List of Potential Issues That Can Be Fixed During Migration
• SEO Requirements User Story Template
• SEO User Story template and example

Kristina Azarenko