Lesson 4: Bookfunnel + Shopify

You’ll be able to fulfill your customers’ electronic purchases easily, automatically, and professionally through Damon Courtney’s brilliant app, Bookfunnel.

Lesson 6: Your business’s Golden Ratio

Avoid the crippling operational pitfalls that prevent talented authors from succeeding in their book businesses. You’ll discover a powerful framework that gives you full clarity and allows you to run your business like a pro.

Lesson 8: Implementing your doorbuster offer (and order bumps!)

We’ll walk you step by step through the process of setting up your doorbuster offer and order bump pages to make them customer-ready. This is a tremendously satisfying step in the process — your offers are the engine that will power your business growth for years to come.

Lesson 10: Setting up your sales page

We’ll hand you a number of battle-tested, powerful, proven sales page templates as a springboard to build the pages that will sell your books to new readers. Each of these templates has sold millions of dollars worth of books, and will save you weeks of work and thousands of dollars in testing.

Lesson 12: The best email system on the planet for your store

In lesson 12, we’ll walk you through setting up your Klaviyo email system. Klaviyo is the most powerful and profitable email system for Shopify store owners, and we’ll show you the procedures we use to develop, test, and iterate the two most important email flows in your entire business: the welcome sequence and abandoned cart sequence.

Lesson 14: The Ledger of Legends

This “legendary” tool will take all of the confusion, messiness, and frustration out of tracking your advertising results. It will give you a clear picture of your business’s financial performance every single day, AND it will evaluate your performance numbers and tell you which of your marketing assets to iterate next. This tool gives you knowledge, insight, and autonomy to run your business like a seasoned professional.

Lesson 16: Krushing the rest of your Klaviyo flows

We’ll return to Klaviyo to fully harness its unique power. You’ll create smart email flows that will automatically meet your customers wherever they are in their customer journey with you. Over time, this effort can double the revenue your business makes, 24/7/365. It’s an extremely powerful system, and we’ll show you how to make the most of it to grow your business profitably and sustainably.

Lesson 18: Where to learn how to SCALE YOUR BUSINESS

In this lesson, I’ll show you how to unlock our Capstone Bonus Module (see below), and you’ll have immediate access to the bonus lesson that answers the most common question from AMMO graduates: How do I scale my ads profitably and sustainably? You’ll benefit from what I’ve learned by spending over a million dollars of my own money on Meta ads. And you’ll also receive MORE bonus lessons, released at a comfortable pace to allow you to take full advantage of them.

✷ BONUS Module 3: 

The Freebie Funnel

For years, our authors’ successes were powered by the “freebie funnel” (we invite new readers to enjoy a free ebook copy of our first-in-series). This isn’t our primary sales configuration today, but for many authors, the freebie funnel remains a powerful and profitable customer acquisition process. I’ll show you how to implement it in your business to complement your main sales process.

✷ BONUS Module 4: 

The Product Detail Page (PDP) funnel

Sales pages provide the highest return on ad spend for the vast majority of authors, but many of us generate handsome profits by also advertising directly to our Shopify product pages. I’ll give you tools, tips, and tricks to test this customer acquisition process for yourself.

✷ BONUS Module 5: 

Advanced email segmentation

I’ll walk you through the “Post Purchase Email Flow of Justice” to teach you some of Klaviyo’s more advanced customer segmentation options. This helps you tailor the text and offers in your customer communications to best fit each customer’s preferences. You’ll write more relevant emails and make more relevant and compelling offers, which will translate to more happy customers, superfans, and profits!