Downloadable Course: Justin Blackman – Voice Guide Creator
Here’s What You Get:
What’s Included
Over 5 hours of video training (Downloads and captions of every video are included)
300+ ways to describe your client’s voice and how to zero in on the only ones you need
Essential questions to ask to get better feedback (both before the project starts and during the edit phase)
A sample Codex Persona voice guide (that works with any brand or industry)
Rubrics you can use to evaluate any type of copy
The Voice Toolkit (this is all the software we use to make sure you’re nailing voice every time)
Sample proposals and conversations to package and sell the Codex as a service
Brand Voice Builder so you can create a brand voice from scratch
… Plus tips on new brand voice services you can offer to you clients.
SPECIAL BONUS!
Your enrollment in Voice Guide Creator now includes Write Like Anyone: a deep dive into mirroring any client’s writing style and helping them find their own voice. (Plus monthly office hours for additional support)
In These Lessons You’ll Master:
The 3 Elements of Voice and how, like a DJ, adjusting the levels produces a completely different sound
9 Voice Types and video examples of each in action
Your clients’ “Kernel Content” (this critical element of their body of work is almost always overlooked — I’ll show you what it is and how to find it)
The one book all journalists use and how it shapes voice
6 key sections of The Codex Persona and how to develop them
How to use artificial intelligence to analyze writing
2 worksheets you can swipe and deploy instantly to get (and track) better feedback
How to package and pitch the Codex (we cover how to sell it if you’re an in-house writer, as an add-on service to a bigger project, and as a standalone offer)
Why traditional pricing models don’t work for the Codex and what to do instead
How to provide maximum value and warrant maximum prices (I’ll break down an actual $20,000 Codex Proposal and even let you steal it)
…And how to create a brand voice from scratch — a highly desirable and profitable skill!
(Plus, it’s insanely fun!)
Justin Blackman
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